by Dan Englander

If you guessed that the Sony PlayStation 3 (PS3) is just for playing video games, guess again! Sure you can play the latest versions of Grand Theft Auto and Medal of Honor, but you can also do a whole lot more with this amazing game console.

Back in the days of the next-generation HD disk format wars in 2007, I was trying to decide between Toshiba’s HD DVD format and Sony’s Blu-Ray technology. Each of these formats was offering the next generation of high-definition DVD player to watch movies and since I had a new 50″ Plasma TV, I wanted the best quality player.
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by Bobbie Carlton

Social media is a growing part of many marketing mixes.  When you decide to add social media to your marketing mix, do you go to the big dance or do you throw your own party?  (Do you create your own community or do you hang out with the crowds online at places like Facebook, MySpace, Twitter, etc.?)  Or, maybe you do both?

The more established social media sites have millions of users but you need to know how to work the system to truly get any value out of them.  You also need to understand your audience - what’s their level of social media savvy and maturity?
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by Bobbie Carlton

If you’ve spent any time on the weight-watching circuit, you’ve probably heard this truism: It’s the ultimate definition of stupidity – doing the same thing over and over again and expecting different results.  (Like over eating and wondering why you are getting heavier.)

Last week I went to a breakfast meeting where there was a discussion of social media and ROI – return on investment.  Lots of smart people talking about how you get a return on all the time and energy you pour into social media.  The good news is that this group was all heavily in favor of Social Media –they just didn’t know how to explain it to the boss (read “decision-maker with control of purse-strings”.)  And, like lots of other technology, lots of “bosses” are dragging their feet around investing in social media for marketing purposes.  In some cases, it goes way beyond investing – some companies don’t allow or actively block access to various social media.
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By Dan Englander

Today’s websites can be composed of several hundred pages, often dynamically generated from a database. Wouldn’t it be nice to have all these pages show up in a Google search and look nice in the results as well?

The problem is, Google can’t always index these types of web pages because they have query strings and session IDs attached to the URL so it becomes difficult for Google to index. But all that can be changed with a little know-how and manipulation of a few files.
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